Breaking Free from Productivity Shame: A New Approach to Getting Things Done
You know that feeling. The one where you open your to-do list and immediately want to close your laptop and take a nap. Twenty-three tasks staring back at you, each one silently judging you for not being further along.
If you have ADHD, this isn't just a bad day—it's Tuesday. And Wednesday. And every other day you try to use a productivity app designed by neurotypical people, for neurotypical brains.
We built Purely because we were tired of feeling broken.
The Lie We've Been Told
The productivity industry has a message: if you just organized better, planned more, and used the right system, you'd finally get your life together. GTD. Bullet journals. Kanban boards. Pomodoro timers.
None of it works. Not because there's something wrong with you—but because these systems assume a brain that can:
- Hold multiple priorities without getting overwhelmed
- Switch contexts without losing 45 minutes to hyperfocus
- See a long task list without triggering decision paralysis
- Feel motivated by checking boxes instead of exhausted by them
That's not our brain. And pretending it is doesn't make us more productive—it makes us feel like failures.
One Task. That's It.
Purely takes a radically different approach: one task per day.
Not because you're not capable of more. But because for ADHD brains, clarity beats complexity every time.
Here's what happens when you commit to just one thing:
- Decision paralysis disappears. There's nothing to choose between.
- The shame spiral breaks. You can't fail at a list of one.
- Actually finishing becomes normal. And that momentum? It compounds.
This isn't about being less ambitious. It's about being strategic with how your brain actually works.
Your Data Stays Yours
We also made a choice that matters: your tasks never leave your device.
No cloud sync. No account required. No data mining your productivity patterns to sell you premium features. Purely stores everything locally, because your struggles aren't someone else's business model.
In a world where productivity apps want to analyze your habits, predict your behavior, and "optimize" your life—we think there's something powerful about an app that just... helps you focus, and then gets out of the way.
Built for How We Actually Work
Purely isn't about productivity theater. There are no streaks to maintain, no gamification guilt trips, no notifications reminding you of everything you haven't done.
Just a clean interface, your one most important task, and the quiet satisfaction of finishing it.
Because productivity isn't about doing the most. It's about doing what matters—and having energy left for the rest of your life.
Try a Different Way
If you've tried every system and none of them stuck, maybe the problem wasn't you. Maybe it was the system.
Purely is free. One task. Zero shame. And finally, a productivity app that understands your brain.
Purely.app is a task management app designed specifically for ADHD minds. Privacy-first, radically simple, and built by people who get it.